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Better by Analysis®

As Motovated's Analysis Manager Leon Daly has been living Motovated’s core message that analysis is to design like Pareto Principle on Steroids. We’ve always said that for 10% of the analysis Greg did for Boeing or Hercules Aerospace, Motovated can provide you with 90% of the value.

Leon’s also added concepts from Agile and Lean to develop our Better by Analysis® methodology. One of the technologies we’ve developed over many years of focused practice is our Minimum Viable Simulation®, which provides clients with a pathway for small, incremental investments in analysis as their products progress through the design cycle, to avoid loopbacks, redesign and / or failures during testing, production or even worse, use! Please see below for a couple of blogs about MaD2018, Motovated’s Better by Analysis™ Methodologies and Leon’s presentation.

This article covers some of the ideas he shared at the 2018 Manufacturing and Design Conference MaD2018 on Monday 21st May. Click here to see the video!

Better by Analysis®

The benefits of frontloading simulation into design process are well known, however, practical implementation can be very difficult; how to introduce analytical methods without progress grinding to a halt? Our “Better by Analysis®” approach utilises learnings from Agile, “The Lean Startup” etc to radically improve the value simulation can add to a business. Below is a sample of Agile/Lean concepts adapted specifically for simulation:

Better by Analysis - Minimum Viable Simulation® - Limit batch size.

Prioritise the tasks not by component, but by consideration of risk, knowledge gaps and required effort etc. E.g. even if several analyses need to be undertaken on a single component, it is more often more effective to analyse the highest priority task and come back to complete the rest of the analyses as the design progresses. A lot of time is spent analysing components which either are significantly changed or don’t make it to the final product at all.

Better by Analysis® - Timebox the work

Provide a fixed time allocation for the analysis work to be completed in (based on an analysts estimate and with some buffer) and a separate “ring-fenced” allocation to the documentation. Thus there is no excuse for lack of documentation, without which, little value to the organisation is gained. Timeboxing also prevents analyses spiraling out of control as analysts find more and more issues to investigate.

Better by Analysis® - Prioritise validated learning

Analyses of systems is usually much better value than analysis of individual components. The key is making the knowledge available and easily understandable to everyone: Toyota style “A3’s”, trade-off curves, dimensionless equations/charts are all good ways of achieving this. I recall working seconded at a company where it seemed every new engineer would ask the same questions and propose the same solutions because the companies knowledge wasn’t easily accessible and everyone had to waste time “reinventing the wheel”.

Better by Analysis® - Take advantage of Moore’s Law/don’t “over-process”

Computing power has grown exponentially over the decades but our practices are lagging and bogged down in tradition. It used to take a week to run a simple Finite Element Analysis, and so it was well worth spending a day on model simplification to gain speed over accuracy. However, analysts will still spend half a day making models less accurate in order to save minutes of run time. This is actually the norm, rather than the exception. There are times when geometry cleanup and simplification is required; however, the time taken should always be weighed against the required accuracy and run time.

Better by Analysis® - Systematise emotional safety

This really is the key to increasing simulation output; you have to make it safe for analysts to be wrong. If you request a "quick look" analysis then complain when physical testing reveals errors, don't be surprised if the analyst is hesitant next time. It is not enough to promise to be nice; analysts are process driven and need clear, written guidance on the level of accuracy expected.

If you'd like to hear more or receive the short eBook on this topic I am developing, please email me with the subject header "Free eBook on Better by Analysis®: LinkedIn".

Leon Daly

General Manager

Having worked at Motovated for 11 years, Leon has
developed a solid understanding of successful product
development strategies. Leon piloted projects across
diverse sectors such as aerospace, transport,
agriculture, structures and fast moving consumer goods,
he holds a view that simulation and testing provide some
of the most valuable IP there is: deep product